Rick Fink's Blog - January 2026 Articles

Read my January 2026 Articles

Why Winter Buyers Often Feel More Confident After Purchase

After years of working with car buyers in every season, I’ve noticed something consistent: customers who buy in winter often feel more confident...

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Understanding Trim Levels Without the Confusion

One of the most common moments of frustration I see during the car-buying process happens when we start talking about trim levels. Buyers often like a vehicle but feel overwhelmed by...

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Why Safety Ratings Matter More Than Ever When Buying a New Car

When customers ask me what they should focus on first when choosing a new car, my answer is almost always the same: safety. Vehicles today are safer than ever, but not all safety is...

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Hyundai AWD Vehicles Built for Winter Weather Driving

Winter can be challenging — snow, ice, freezing rain, and cold temperatures all affect traction, control, and confidence on the road. When conditions are tough, choosing the right...

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What to Expect During the New Car Buying Process

For many buyers, the car-buying process feels intimidating simply because they don’t know what to expect. Uncertainty creates stress—and stress can take the excitement out of what...

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Why Visibility Matters More Than You Think in Winter Driving

When winter arrives, most drivers think about traction first—but visibility is just as critical. As someone who talks with drivers every day, I’ve learned that many winter driving...

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