Rick Fink's Blog - January 2026 Articles
Read my January 2026 Articles
Why Winter Buyers Often Feel More Confident After Purchase
After years of working with car buyers in every season, I’ve noticed something consistent: customers who buy in winter often feel more confident...
Read MoreUnderstanding Trim Levels Without the Confusion
One of the most common moments of frustration I see during the car-buying process happens when we start talking about trim levels. Buyers often like a vehicle but feel overwhelmed by...
Read MoreWhy Safety Ratings Matter More Than Ever When Buying a New Car
When customers ask me what they should focus on first when choosing a new car, my answer is almost always the same: safety. Vehicles today are safer than ever, but not all safety is...
Read MoreHyundai AWD Vehicles Built for Winter Weather Driving
Winter can be challenging — snow, ice, freezing rain, and cold temperatures all affect traction, control, and confidence on the road. When conditions are tough, choosing the right...
Read MoreWhat to Expect During the New Car Buying Process
For many buyers, the car-buying process feels intimidating simply because they don’t know what to expect. Uncertainty creates stress—and stress can take the excitement out of what...
Read MoreWhy Visibility Matters More Than You Think in Winter Driving
When winter arrives, most drivers think about traction first—but visibility is just as critical. As someone who talks with drivers every day, I’ve learned that many winter driving...
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