If you’ve ever bought a car before, you already know how the story usually goes.
The price on the windshield isn’t the real price.
The negotiation begins somewhere way too high.
You throw out a number that’s way too low.
And after far too much time and frustration, you land somewhere in the middle… still wondering if you actually got a fair deal.
That’s not car buying. That’s endurance training.
And for decades, it’s just been accepted as “the way it works.” From the Model T to today, the process hasn’t changed much. The only difference now is this:
People are done with it.
So we decided to do something about it.
Our Philosophy Is Simple: Make It Easier, Not Harder
We spent time listening to our customers and studying how people actually want to buy cars today. The message came back loud and clear.
People want:
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A fast, hassle-free experience
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Up-front pricing with no back and forth
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No pressure
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A fair deal they can feel confident about
That’s not too much to ask. And it shouldn’t be hard to deliver.
So we changed how we do business.
How We Price Our Vehicles
Every vehicle we sell is priced intentionally and transparently.
We don’t use inflated “starting prices.”
We don’t play games.
We don’t create wiggle room that wastes your time.
Instead, our pricing is based on:
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The vehicle’s condition
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Equipment and features
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Market availability
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Current demand
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How long we’ve had it
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Real data from the local and national marketplace
We research, reprice, and review our inventory daily. Not once a month. Not when we feel like it. Every single day.
That means when you see a price on one of our vehicles, it isn’t a guess. It isn’t a placeholder. And it isn’t something that requires a showdown in the finance office.
It’s the price.
What That Means for You
It means:
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No negotiations
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No awkward haggling
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No wondering if the person next to you got a better deal
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No hours wasted in a conference room “checking with a manager”
Instead, you get a deal that makes sense and an experience that respects your time.
Our pricing is backed by independent third-party data including market comparisons, vehicle history reports, and model information. You’re not just taking our word for it. The numbers are there to support the value.
And because we believe in our pricing, we put our money where our mouth is.
Our Guarantees
Every vehicle comes with:
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A 72-hour / three-day money-back guarantee, no questions asked
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A $500 low-price guarantee on every new vehicle
If you find a lower advertised price on a new car for the same model, we’ll beat it by $500.
That’s confidence. And it’s only possible when you know your pricing is already right.
Fast. Simple. Friendly. Fair.
That’s not just a slogan to us. It’s our standard.
Buying a vehicle should be exciting, not exhausting. It should be clear, not confusing. And when you leave, you should feel good about your decision, not second-guess it.
That’s why we do things differently.
And once you experience it, you’ll understand why we wouldn’t do it any other way.
